16 Sections
98 Lessons
10 Weeks
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Definition of Marketing
3
1.1
Definition of Marketing
1.2
Importance of Marketing
1.3
Types of Marketing (B2B, B2C, C2C
Funnels
11
2.1
Strategy vs Implementation
2.2
Goals Establishment
2.3
Identify Your Ideal Customer Avatars
2.4
Funnels Are the Key to Your Success
2.5
Your Top Of The Funnel Strategy
2.6
Additional Top of the Funnel Strategies
2.7
Your Middle of the Funnel Strategy
2.8
Your Bottom of the Funnel Strategy
2.9
Cater to the Buyer’s Journey
2.10
Use Metrics to Build Profitability
2.11
Become a Tripwire Marketing Master
Funnel Planning
7
3.1
Plan Out Your Funnel Overview
3.2
Embrace Customer Value Optimisation
3.3
Select Your Traffic Source and Free Offer
3.4
Leverage the Power of Pricing
3.5
Build Out Your Profitable Strategy
3.6
Assignment
3.7
Create Your Funnel
Setting Up
6
4.1
Setting Up Overview
4.2
Tools to Have in Place Before You Begin
4.3
Offers to Have in Place Before You Begin
4.4
Create Your Free Offer in Canva
4.5
Sell Before You’re Ready – Kickstarter Marketing
4.6
Earn While You Learn with Affiliate Marketing
Build Your Funnel
14
5.1
Build Your Funnel Overview
5.2
Set Up Your Account
5.3
Set Up Your Tracking
5.4
What Makes a Killer Landing Page
5.5
Landing Page Examples
5.6
Create Your Killer Landing Page
5.7
Optimise for Mobile View
5.8
Create a Privacy Policy
5.9
Autofunnels Explained
5.10
How to Make a Sales Page Converts , Sales Page Examples , Write Your Sales Page , Build Your Sales Page
5.11
Create Your Order Form
5.12
What Makes a Perfect Email Marketing Sequence
5.13
Write Your Email Sequence
5.14
Set Up Your Automations
Launch and Test
7
6.1
Launch and Test Overview
6.2
Complete Your Launch Checklist
6.3
Test Your Funnel
6.4
A Look Into a Live Funnel
6.5
Promote Your Funnel
6.6
Create a Custom Entry Point for Affiliates
6.7
Measure Your Success
Advanced Tricks and Tips
13
7.1
Advanced Lessons Overview
7.2
Integrate Multiple Payment Processors
7.3
Optimise For Your Best Performers
7.4
Increase Your Revenue Per Customer
7.5
Set Up Your Tripwire
7.6
Live Chat and Social Proof Overview
7.7
Get Personal With a Live Chat
7.8
Leverage Social Proof in Real Time
7.9
Get to Know Google Tag Manager
7.10
Track User Behaviour Through Heatmaps
7.11
Nail Your Negotiation Skills
7.12
Deliver Your Paid Offer with Zapier
7.13
Send Newsletters and Test Subject Lines
Target Market and Customer Analysis
4
8.1
Demographic, Psychographic, And Behavioural Segmentation
8.2
Creating Customer Personas
8.3
Analyzing Customer Needs And Wants
8.4
Marketing Analytics Tools & Techniques Google Analytics, Social Media Analytics
Market Research & Data Analysis
4
9.1
Types Of Marketing Research
9.2
Research Design And Sampling
9.3
Data Collection Methods
9.4
Marketing Analytics Tools & Techniques Google Analytics, Social Media Analytics
Marketing Mix
6
10.1
Marketing Mix – Product, Price, Promotion, Place
10.2
Product
10.3
Price
10.4
Promotion
10.5
Place
10.6
Additional Ps of Marketing Mix
Traditional Marketing
4
11.1
Advertising (TV, Radio, Print, Outdoor)
11.2
Public Relations And Publicity (Press Releases, Media Relations, Events, Etc.)
11.3
Sales Promotion (Coupons, Discounts, Contests, Etc.)
11.4
Event Marketing (Trade Shows, Sponsorships, Etc.)
Integrated Marketing Communications
4
12.1
Integrated Marketing Communications Introduction
12.2
Coordinating Marketing Efforts Across Channels
12.3
Creating A Brand Identity And Messaging
12.4
Developing A Marketing Budget
Ethics and Social Responsibility
3
13.1
Green Marketing (Eco-Friendly Products And Practices)
13.2
Ethical Considerations In Marketing (Deception, Exploitation, Privacy, Etc.)
13.3
Corporate Social Responsibility (Environmental Sustainability, Philanthropy, Etc
Consumer Behaviour
4
15.1
Why Study
15.2
Maslow’s Hierarchy of Needs
15.3
Customer Experience
15.4
Activity for Module 1
Value Creation and Digital Marketing Trends
4
16.1
What is Value?
16.2
Value Cocreation
16.3
Digital Marketing Trends
16.4
Activity
Role Of Technology in Consumer Behaviour
4
17.1
The Role of Technology
17.2
AI-powered tools
17.3
Touch Points
17.4
Activity
6 Months Marketing Strategist Mastery ( Only for Professionals AND knowledge Hungry & Hunters!)
Curriculum
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